The Story

The story of Giorgio Beverly Hills began in 1961 with the opening of the famous boutique behind the distinctive yellow and white striped frontage on Rodeo Drive, Beverly Hills. Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination.

Launched in 1981, Giorgio Beverly Hills was the first fragrance from the house of Giorgio and succeeded in bringing together the spirit of the boutique with a distinctive lifestyle into a single fragrance. Timeless and classic, this signature is quite simply described as ‘the essence of Beverly Hills in a bottle’ The floral, warm and feminine fragrance appeals to women all over the world who share the same desire: to bring luxury into their day-to-day lives! Glamorous and eternal, Giorgio Beverly Hills is the very embodiment of glamorous Californian style.