Flowers can evoke powerful memories and emotions. Carnations and senior prom. Red roses from your first love. White gardenias when you married your soulmate. Tulips on Mother’s Day. Lilies at the passing of a loved one.

It was the loss of her great-grandmother that prompted Teresa Rinne to establish The Floral Preservation Co., a method, and new tradition for preserving floral memories.

During her childhood, the company founder and CEO had discovered dozens of dried flowers tucked away in the family Bible, while visiting her great-grandmother in Kentucky. As the older woman helped return the flowers to their tome, she explained that each dried flower had a special memory attached to it. When she passed, she took those memories with her.

Through trial and error, Teresa developed this floral preservation album to save flowers and their memories.