Salewa stands for the passion for mountain sports, for ambitious alpinism and for special mountain experiences. Founded in 1935 in Munich, the family-owned brand has set its roots in the South Tyrolean Dolomites. At its headquarters in Bolzano, the company engineers technical equipment that combines traditional materials with progressive and modern design based on high environmental and social standards and a deep awareness of the importance of regionality, quality, and value. The brand's ambition to open new paths and leave its own traces is expressed in its understanding of mountain sports.