With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry’s yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women.
A beautifully illustrated study of the influence of women, fashion, and midcentury design on automobiles.
Enjoy hundreds of full-color photos and seldom-seen postwar automotive marketing brochures, ads, and other materials.
Explore the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s.
A must-have title for those interested in classic American cars, fashion, or midcentury modern design.
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