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Plan de marketing digital paso a paso: Cómo desarrollar una estrategia de ventas escalable, encontrar clientes y crecer de manera rentable (Estrategia Empresarial) (Spanish Edition)
  • Plan de marketing digital paso a paso: Cómo desarrollar una estrategia de ventas escalable, encontrar clientes y crecer de manera rentable (Estrategia Empresarial) (Spanish Edition)
  • Plan de marketing digital paso a paso: Cómo desarrollar una estrategia de ventas escalable, encontrar clientes y crecer de manera rentable (Estrategia Empresarial) (Spanish Edition)

Product details

  • ASIN ‏ : ‎ B0C5KFTHPW
  • Publisher ‏ : ‎ Independently published (May 16, 2023)
  • Language ‏ : ‎ Spanish
  • Hardcover ‏ : ‎ 143 pages
  • ISBN-13 ‏ : ‎ 979-8394891649
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.52 x 9 inches
  • Best Sellers Rank: #7,690,274 in Books (See Top 100 in Books)
    • #8,643 in Web Marketing (Books)
    • #14,549 in E-commerce Professional (Books)
    • #39,892 in Entrepreneurship (Books)
  • Customer Reviews:
    4.6 4.6 out of 5 stars 12 ratings

From the Publisher

portada
mkg
mediops
Como empezar un negocio desde cero y hacer que funcione mkg <br src="https://m.media-amazon.com/images/S/aplus-media/kdp/4b964022-8cdf-4819-b7ac-986a1df66849.__CR404,0,692,1383_PT0_SX150_V1___.jpg" > proy startup
Como empezar un negocio desde cero y hacer que funcione Plan de Marketing digital Paso a paso Branding, crea una estrategia de marca para tu emprendimiento Gestión de Proyectos para el éxito empresarial De negocio digital a Start up
Contenido Partimos de una idea simple y aplicando el método Lean Canvas vemos la viabilidad de convertirla en un negocio rentable. Desarrollo de prototipo y confrontación con el mercado. Prospección y comercialización. Financiamiento de capital y crowdfounding Diseño de estrategia de marketing, creación de buyer persona, traffic Journey y keywords. Análisis de mercado. Sales Funnel y landing page. Mapa de contenidos. Cálculos de inversión, optimización y ratios de conversión Cómo se construye una marca: misión, visión, propósito y valores. Posicionamiento en el mercado y diferencial. Personalidad y voz de marca. Storytelling, naming, tageline. Diseño, logos, colores, fuentes y logotipos. Incluye Workbook Gestión de la triple restricción alcance, presupuesto y tiempo. Ciclo de vida de los proyectos. Brief, desglose WBS. Presupuesto y Cronograma, Scoope Creep y Change. Planeación de calidad. Riesgos y Respuestas. Ejecución, Monitoreo y control. Cualidades de los CEOs, estrategias para ganar cuota de mercado, elementos de una estrategia. Financiamiento. Equipos de trabajo. Estrategias de crecimiento y sus dimensiones. Análisis de estrategias de grandes empresas, aciertos y errores.
Formato Ebook ✓ ✓ ✓ ✓ ✓
Formato Libro tapa blanda ✓ ✓ ✓ ✓ ✓
Formato Libro tapa dura ✓ ✓ ✓ ✓ ✓


Plan de marketing digital paso a paso: Cómo desarrollar una estrategia de ventas escalable, encontrar clientes y crecer de manera rentable (Estrategia Empresarial) (Spanish Edition)

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