SAMSUNG 43-inch Class SERIF QLED - 4K UHD Quantum HDR 4X Smart TV with Alexa Built-in (QN43LS01TAFXZA)
  • SAMSUNG 43-inch Class SERIF QLED - 4K UHD Quantum HDR 4X Smart TV with Alexa Built-in (QN43LS01TAFXZA)
  • SAMSUNG 43-inch Class SERIF QLED - 4K UHD Quantum HDR 4X Smart TV with Alexa Built-in (QN43LS01TAFXZA)
Screen Size 43 Inches
Brand Samsung
Supported Internet Services Netflix, Hulu, Amazon Instant Video, YouTube, Browser
Display Technology QLED
Product Dimensions 16.4"D x 38.8"W x 40.5"H
Resolution 4K
Refresh Rate 60 Hz
Special Feature Flat
Model Name The Serif QLED 4K UHD Smart TV
Included Components Samsung Smart Control, User Manual, The Serif Standard Smart Remote, E-Manual, Power Cable
  • THE SERIF DESIGN: This unique collaboration between Samsung and the award winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
  • 100% COLOR VOLUME WITH QUANTUM DOT: Quantum Dots produce over a billion shades of color that stay true to life, even in bright scenes
  • NFC ON TV: Experience the one-touch sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music.
  • THE SERIF AMBIENT MODE+: Elevates your space by turning a blank screen into décor, artwork, pictures or other visuals. Comes with the Bouroullec palette, available only on The Serif
  • QUANTUM PROCESSOR 4K: This powerful processor uses deep learning AI to transform everything you watch into stunning 4K.
  • ALEXA BUILT-IN: Voice control your TV and your day, hands-free. Just ask Alexa to change the channel, search for movies, play music, control smart home devices, get sports updates and more.
  • SMART TV WITH MULTIPLE VOICE ASSISTANTS: This TV comes with your favorite voice assistants built-in and ready to help. Choose from Bixby, Amazon Alexa or Google Assistant

Product information

Technical Details

Product Description

It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and tech nology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. DISCLAIMERS: QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

Product Description

It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and tech nology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. DISCLAIMERS: QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.


From the manufacturer

The Serif 4K Smart TV
The Serif 4K Smart TV

Unconditionally Beautiful

Designed for every place, at every moment, from every angle.*

*Actual product may differ from image shown.

How to use NFC on TV

Woman placing her Galaxy 10 on The Serif

Step 1

With the TV screen off, place your mobile device on top of The Serif.

The Serif connecting to the Galaxy 10 via bluetooth

Step 2

Your mobile will connect to the TV via NFC.¹⁰

The Serif playing music from the Galaxy 10

Step 3

Now you can stream music from your mobile on The Serif.

Woman dancing with her dog to music being played by The Serif

Step 4

You can enjoy your content quickly with the fast connection.

¹QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television. QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

²Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

³Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. A Samsung Account is required to set up the TV. Actual user experience may vary. Some features and functions provided by connected devices may not be supported or limited to use. Turn-on TV feature support may vary by model.

⁴AirPlay 2 functionality is available on all 2020 and later Samsung smart TV. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

⁵Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice. Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

⁶Actual user experience may vary. Compatible devices only

⁷Bixby voice command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. The list of features that can be controlled by voice commands via Bixby will continue to expand. Mobile functionality compatible with Samsung Galaxy 8 series or higher with Bixby function. Samsung account log-in and data network (Wi-Fi or internet connection) required to fully operate Bixby features. Actual user experience may vary.

⁸Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary.

⁹Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. The service may not yet be available at the time of purchase of this product. Plan to have the service available late 2020, in certain countries and languages.

¹⁰When using NFC on TV, Bluetooth on your mobile will automatically activate.












SAMSUNG 43-inch Class SERIF QLED - 4K UHD Quantum HDR 4X Smart TV with Alexa Built-in (QN43LS01TAFXZA)

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