The Balloon Flower (Platycodon grandiflorus) is also known as Chinese Bell Flower or Japanese Bell Flower. In Korea, the root is called “Doraji.” This perennial is a member of the Campanulaceae family and is known for its large balloon-shaped blossoms typically blue, pink or white. It prefers well-drained, sandy loam soil with matter. The root is harvested in the second or third year and is considered to offer many of the benefits of ginseng at a lower cost. Doraji is found in a number of Korean dishes and salads, often in recipes that compensate for the root’s bitterness with additional hot pepper.