About Us

For more than 110 years, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. Beauty is our DNA. From the hair dye L’Oréal produced in 1909 to our innovative Beauty Tech products today, our company has been in the beauty sector worldwide for decades. We believe that beauty, the quest for beauty, unites us all. It is a fundamental need that goes beyond mere “appearance” and taps deep into human aspirations: a sense of belonging, self-realization, self-confidence... We strive to help women and men all over the world fulfill these aspirations, while understanding and respecting all the nuances in cultures, needs and traditions.