Why do we love what we do?

The very nature of the original mission-to capture and commercialize the fantastic smells of nature herself-drove a unique perspective of fragrance simplicity. It turns out the smells of nature are so fantastic that the best way to present them is to get out of the way. So our targets became the idealized, wearable experience of a simple, understandable and recognizable scent. Flowers became the living experience of the flower, not some reduced or redacted version of the flower. Grass was inspired by a freshly mowed lawn, Dirt by freshly tilled soil.