Jo Malone has introduced a new fragrance Wild Bluebell at a presentation in London end of May 2011. According to a representative of the house of Jo Malone, the new fragrance starts renovation of the house. Advertising poster features a model instead of a flacon, which is unusual for media campaigns of Jo Malone, since we are used to seeing flacons surrounded with main ingredients of compositions.
Jo Malone London is renowned for creating exquisitely simple, elegant scents and curating a world where every sense is indulged. Each new fragrance is crafted from the highest quality ingredients by master perfumers – tailor made and always with a touch of the unexpected. Our timeless colognes are designed for discovery, carefully-crafted to wear solo or paired together to create a personal scented signature that is uniquely yours. Experiment to find a new combination or take your favourite cologne and pair with another for a scent that’s you, with a twist.
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