About Us

Jesse James was formed in 1986. In 1992, we put novelty buttons into a pack and created the button embellishment for the emerging do-it-yourself craft industry. In 1992, there were very little in the way of embellishments. Stores would have 30 feet of space showing acrylic pieces in several different shapes and colors. Jesse James promoted the "Just say no to boring embellishments campaign" ( an acrylic with a line drawn through it) With our themed button embellishments, the crafter could now personalize with something that really meant a lot to them. Baseball Gloves, Ballet Slippers, Teddy Bears, Smiley Faces etc. Dress It Up became the darling of the industry and became the staple 3D embellishment in all of the craft stores. Our brand has continued to have a huge following since those early years. Every year we get better with updated designs.