Offshore Origins

On the most perfect days of my youth, the sun shone warm, the waves broke epically, and my friends and I enjoyed the time of our lives surfing along the Southern California coast. Our favorite break then is a place that remains my favorite today, a location that rested just off the coast of historic Bixby Ranch in Santa Barbara. Brimming with untouched beauty, I can still smell the salt air and hear my friends chanting to the surf gods when the sets were slow.

In the years since those days at the Bixby Ranch, I've traded the California ocean for the Colorado mountains. Still, when it came time to give a name to the company I founded, there was only one right answer—an homage to a place that was naturally perfect. BIXBI.

In the time between swells, I worked on my family's mushroom farm. There, I developed an understanding and appreciation for the powerful health benefits of farm fresh foods. I applied that knowledge to our first product, our line of organic mushroom supplements for dogs and cats. BIXBI's portfolio has grown since those early days, but we're still independently owned and operated, and we've never lost sight of our mission to provide dogs and cats with the best nutrition, trusted ingredient sourcing, and transparent testing.

-James Crouch | CEO & Founder, BIXBI