A Note from the Author
When you are FOR the people in and around your business, the people in and around your business become FOR you. This may sound altruistic, but I believe it is the way of the future for businesses and organizations going forward.
If you are currently experiencing a decline in sales or momentum, this book is written for you. If you ever fear a decline in sales or momentum, this book is written for you. If you are experiencing a decline in participation in a nonprofit organization, this book is written for you as well. And if you’re experiencing a decline in momentum or growth personally, this book is for you too.
The reason I’ve written this book is to help your business or nonprofit organization grow. Yes, that growth definitely includes sales and momentum, but it’s even better than that. You can grow sales and value—real human value. You can grow the business by growing the people in your business. And in the process, you grow too.
—Jeff Henderson