Jada Toys is a privately held global toy company. Since our inception in 1999, our strong focus on pop, trend, and car culture has grown our portfolio from die-cast vehicles and radio control to include collectible and action figures, dolls, preschool toys, and more. Reaching kids, parents, and collectors, our products inspire and entertain. Our catalog growth draws upon current trends and inspiration from fans and collectors. Jada’s merging of die-cast figures with pop culture created MetalFigs, a must-have collectible. With a spotlight on innovation, we are the originator of the USB-powered RC car, which is now industry standard. With over 20 years building smiles, we are just getting started!